Solution
Industry Pain Points
Regulation
Under the traditional tourism industry regulatory model, regulatory authorities lack effective channels for obtaining industry data, industry data lags behind, and lack dynamic supervision and management capabilities.
At the same time, due to the lack of data support for decision-making, the operational capabilities for value mining, utilization and development of industrial resources are also weak.
Scenic Spots
Under the traditional scenic spot model, scenic spots face traditional ticket checking methods, unsystematic tour guide guidance, and inadequate safety supervision.
Channel management efficiency is low,dependence is serious, and operating costs are high.
The payment methods are not perfect, the transaction settlement with channels is complicated, and the fund management efficiency is low.
Merchants
There are certain deficiencies in the richness and personalization of the products provided to tourists.
The transaction settlement with factor merchants is relatively scattered and inefficient in terms of capital flow, cash flow and data flow management.
The information and data of each department are separated, and the marketing capabilities are relatively scattered.
Consumer
Based on the tourism information provided by third-party platforms such as OTA, it is still difficult for consumers to obtain personalized and non-standard tourism resources at the destination, and they are unable to obtain comprehensive and in-depth destination tourism information.
The tourism experience has not been fundamentally improved.
Development Direction
From the perspective of the tourism industry chain, scenic spots are no longer independent entities. The "three trends" of the cultural and tourism industry are strengthening - scenic spots are becoming destinations, supervision is becoming more precise, and operations are becoming integrated. More innovative models of the cultural and tourism industry will be continuously stimulated. Whether it is service, operation or management, everything is constantly evolving towards standardization.
Scenic spot destination
Scenic spots are gradually moving away from the ticket-based business model and turning to a more diversified product packaging business model to achieve revenue at multiple business levels.
Precision supervision
Taking scenic spot resources as the basis, we will further gather surrounding available resources to create city IP. On the basis of precise monitoring, we must not only manage but also use and give full play to the multiplying potential of data elements.
Operational integration
Replicate theme brands, management and operation models to form a business system and strategic means for the consortium.
Program Highlights
The tourist service experience is upgraded, throughout the pre-tour, during the tour and after the tour.
No feeling of admission
Smart Navigation
Travel short video
Traffic News
Smart Payment
